07.05.15 Kolloquium: Prof. Craig Sinclair
Prof. Dr. Craig Sinclair, School of Public Health, Queensland University of Technology
In many countries, incidence rates for malignant melanoma are continuing to increase significantly despite high awareness of the dangers associated with UV exposure. In countries such as Australia and New Zealand, skin cancer prevention efforts have contributed to a reduction in melanoma rates in younger age groups. Unfortunately, similar results have not been achieved in the United Kingdom and the USA where they have not had the benefit of long-standing population-wide skin cancer prevention interventions. This presentation will focus on the challenges of motivating positive sun protection behaviour, what we have learnt, what have been the barriers, but more importantly, based on the best available evidence, what we have to do to improve sun protection behaviour into the future.
07. May 2015